Here's a cool and useful swag idea for promotional campaigns targeted to a female audience:

Logo-Customized Purse Pal Handbag Hooks

My client & winemaking friend Kelley Styring of Insight Farm was one of the first to explore the connections between brands, women and what women carry in ther handbags. The results of her study were really quite fascinating - and are well presented in this article on CNN titled: The Power of the Purse. Did you know that 95% of women aged 18-64 carry a purse every day? Getting your brand connected with a woman's purse is one way to gain favorable daily exposure for your brand or cause.

Now there are lots of things you could give out that go into a purse - tins of breath mints, pens, lip balms, hand sanitizers and compact mirrors are popular swag choices - but they're also commonplace items most women already own, so they may not make much of an impression.

That's why I really like this Purse Pal handbag hook - it's a classy purse item that not many women currently own. It perches on the edge of a table or counter at restaurants and lounges and keeps a woman's purse in easy reach. The clever design rolls up as shown here when it's not in use, and the velvet gift bag is a nice touch that also keeps it from getting scratched up in the purse.

One of the other things I like about this as a marketing swag idea is that it has the potential to become a conversation piece when women get together socially. I know if I whipped one of these out to hang my bag when meeting the gals for cocktails it would certainly be noticed & commented on. Giving a smart little gadget like this is a great way to enhance your brand's image for a female audience.

INTERESTED IN PURSE PALS WITH YOUR CUSTOM LOGO?

I just started a "Diane's Top Picks" section on SwagConnection.com and added this item, so click the link to view product details and pricing online. This gift item comes from IMC-Miracles which is one of my favorite business gift lines here at Swag Connection. Anything you see on their website can be purchased through my company.

As always, feel free to give me a call or shoot me an email if you are interested in any of the swag ideas I feature on my blog. I love hearing from my blog readers and many of them have become clients over the years.

Phone: 866-247-4320
Email: Diane@Swagconnection.com

Thanks for reading & keep coming back for more cool & unusual swag ideas - Ciao!